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What exactly is the “Placebo Effect?” Researcher, Director and Professor Dr. Aziz Shaibani explores how placebos are used in modern medicine

Placebos are an agent given to enhance a person’s expectation of health. Commonly known as ‘sugar pills,’ they’re made up, not of sugar, but of any number of other substances that have little true effect on someone’s body. However, in studying placebo impact, there was a 30% reduction in pain in the control arm of …